Meals on Wheels launches 50/50/50 campaign as meal subsidy clients jump 35 per cent

Edmonton Meals on Wheels has launched a first-of-its-kind fundraiser to fill a gap left by a 35 per cent increase in clients on meal subsidy programs over the past five years.
The Edmonton not-for-profit has seen the number of clients on meal subsidies jump to 60 per cent from 25 per cent since 2014.
In response, it has launched a campaign to raise $50,000 in 50 days as it enters the 50th year of operations in the city.
“More people need our help. We’ve had more clients come on board