David Staples: New tech plus old business model turn rare veggies into hot biz startup

Trusted Freshness, a new Edmonton greenhouse vegetable producer, is charging ahead because of a major shortage at grocery stores in rare vegetables, the increasing mastery of greenhouse tech, and a new spin on the old business franchising model.
“We can grow massive amounts of produce and we can grow pretty much anything, from weed to wheat,” says Trusted Freshness director Doug Kirillo. “What we want to grow is crops that are heavily sought after but no inventories.”
Tru