Mastermind Toys launches free loyalty program; eyes expansion to smaller markets

TORONTO — Mastermind Toys is joining Canada’s crowded loyalty rewards space by launching its own plan. The Toronto-based retailer says the free program is available at all 63 store locations and at mastermindtoys.com. Benefits include sneak previews and alerts about new items, exclusive promotions, customized offers and surprise gifts to mark milestones like birthdays and holidays. […]