The $27 million pitch: Why donors contributed to Remai Modern

Here’s something everybody already knows: Art takes imagination.
But so does writing a substantial cheque for a gallery that hasn’t been built yet.
That was the challenge faced by Herb McFaull when he became the volunteer fundraising chair of Remai Modern. If you’re raising money for an X-ray machine for a hospital, everybody knows what you’re talking about. When you’re standing in a board room in front of 20 skeptical executives who think a gallery is just a place