City seeks influencer to promote Saskatoon Transit with $100K budget

Despite reporting increased ridership last year, Saskatoon Transit plans to hire a social media influencer to help boost the bus service’s profile — and has set a budget of $100,000 for the campaign.
The city posted a request for proposals (RFP) on Tuesday, seeking bids for an “influencer experiential marketing campaign” for a nine-month term, which the city could extend for an additional 12 months. The RFP is expected to close April 25, and the agreement to come into eff