City of Saskatoon billboards on racism work

The City of Saskatoon was right to put together the “I am the Bridge” campaign, targeting racism and seeking to start a discussion about the issue.
It was not, however, reasonable to think the reaction from the public would not be divisive.
A total of $21,800 was spent on four billboards, 16 ads on Saskatoon Transit shelters and busses, alongside a video, social media efforts and an advertising campaign in bars in the downtown and Broadway areas. One featuring a middle-aged whit