Richardson: Gillette's ad on masculinity is better late than never

A new video ad by Gillette encouraging men to strive for “the best a man can be” puts the well-known shaving supply company on the sharp edge of the debate around the connections between “toxic masculinity” and #metoo.
The rapid-fire ad starts by making reference to boorish male behaviours such as fighting, sexual harassment and mansplaining before suggesting that healthier attitudes are taking root.
The ad sees Gillette alter its previous slogan, “the best a man ca