Name that pot shop: What should Ontario's marijuana stores be called?

The name of the government agency that will sell pot to Ontario has been revealed: the Ontario Cannabis Retail Corp. Doesn’t exactly roll off the tongue. But neither does LCBO, the name of the provincial liquor monolith that sells us whiskey and wine. That acronym is so well known in Ontario that today no one bothers to spell it out. 
Will the acronym for the new marijuana agency — OCRC — become just as familiar? It has a certain slurry symmetry. It could lend itself to a