MacDougall: Now that he's the master, Trudeau shows message control a force too powerful to resist

Remember “Canada’s New Government”? 
I do, mostly because I was responsible for stuffing the phrase into every “Message of the Day” promoted by the first minority Harper government. 
You remember the “Harper Government,” don’t you? That famous, factual two-word description that got up the nose of the fourth estate?
If you do, it’s because political staffers like me shoehorned it into every news release issued by the, um, Harper Gove