How to get 10 million video views on YouTube

Spoiler alert, it’s not quick and easy.
The first Ottawa Citizen YouTube video was uploaded Oct. 25, 2007, only two years behind the first YouTube upload ever.
11 years and 13,452 video uploads later, it happened: 10 million views. While that might sound somewhat less impressive, it’s still a milestone to be proud of. In the past decade, the digital media landscape has changed rapidly, with the rise and fall of mega-platforms (hello IGTV, RIP Vine) and the continued shifting of