Gormley: Here's why we're losing interest in the Olympics

Might I interest you in considering a subject that does not interest you? The Pyeongchang 2018 Olympic Winter Games have begun, and who cares!?
Certainly not me and probably not you, for we, like nearly everyone else on the planet, will not have bought tickets; if Olympic TV viewership trends continue, nor will we be watching the proceedings with anything approaching the level of dedication that would please the creators of soft drink advertisements.
People are very excited about attending a per