GOHBA sales and marketing awards: Where neutrals shine

The world of sales and marketing in the housing industry is one of seeming opposites. While it’s crucial to stand out with your message, being bold with your model home designs doesn’t always pay off, at least not when it comes to winning awards.
Quiet, calm and cream were the keys to winning at the 34th annual SAM awards held this week. Put on by the Greater Ottawa Home Builders’ Association, the sales and marketing awards recognize excellence in the local housing industry&rsq