Downton: Why the fentanyl 'crisis' has become a marketing meme

The Society of Obstetricians and Gynecologists of Canada, meeting this week in Ottawa, is luring clinicians, exhibitors and media with “hot topics” such as this one: “Opioids are used to manage pain during pregnancy and childbirth, but the risk of addiction is real. What are the alternatives, and what are the risks?” 
It was bound to happen: The “fentanyl crisis” has become a marketing meme.  Tell Canadians — even physicians — often enoug