Do-it-at-home orthodontic services hit Ottawa, and spark questions from dentists

An American company offering a do-it-at-home teeth straightening service is moving into Ontario.
SmileDirectClub, a primarily Internet-based company that was founded four years ago in the United States with a pretty solid pedigree of investors, offers at-home teeth-straightening services.
The company’s Ottawa office, which it playfully calls the SmileShop, will open on Metcalfe Street on Dec. 5.
The idea is pretty simple. People who want their teeth straightened go to the company’s w