Charlebois: COVID-19 will change the way we think about food, particularly dairy

Before COVID-19 occurred, the dairy industry was struggling with its image and its focus. For a growing number of consumers, it had become old and boring, and more people found themselves hesitant to trust what was happening in the dairy sector. Cities were winning the war of values over farming communities, who clearly were not ready for new attitudes among consumers. Animal activists and environmentalists were gaining on the industry, which could provide little in the way of response to their