Animation 101: Money matters, director Matthew Cherry says

Animation always seemed like a bigger market in the mind of Matthew A. Cherry.
A live-action feature might attract one adult accompanied by another, he says, but animated films can draw a crowd of youngsters: Perhaps one child with several friends along for a birthday party, often shepherded by a parent.
The downside to animated production is significant cost.
A former professional football receiver with several directing credits for live-action shorts and features, commercials and music videos,