A strategic approach to startup success

Marketing maven Erin Bury has seen it all when it comes to the do’s and don’ts of launching a new Canadian business venture into the crowded online market space.
As the managing director of Eighty-Eight, a top-flight Toronto-based creative communications agency, Bury says she sees many emerging entrepreneurs make the same predictable mistakes by charging out of the gate with no real understanding of who their target customers are, or even how to reach them effectively. It’s a c