03-01-2018 20:00 via vancouversun.com

Van Cleef & Arpels opens first boutique in Vancouver

There aren’t many brands that would say no to expanding their product offering to new categories. After all, the exploration of previously unexplored product territories can often lead to more exposure for a company — not to mention higher sales.
What starts as an accessories brand easily evolves to include ready-to-wear clothing, beauty and, in some cases, home decor. But, Van Cleef & Arpels isn’t buying it. 
“We don’t want to do any thing,” Ala
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