SFU research fellow attacks 'Shark Week' for lack of conservation message

Nobody takes a bigger bite out of Shark Week than David Shiffman.
The post-doctoral research fellow at Simon Fraser University is a big critic of the annual Discovery Channel extravaganza — rolling out this week for its 30th anniversary — for sensationalizing sharks rather than using its massive international forum to present a positive message of education and conservation.
And as Shark Week has prospered, so has Shiffman’s reputation.
“I’m the most followed scient