Opinion: Gender politics — no rules or new rules?

My home is in South False Creek and I teach at a university downtown. I often walk over the Cambie Bridge on my way to class. On my route I pass by the display windows of department stores. Recently, one window had a large poster of a young, beautiful woman with tattooed script on her forearm: “forget the rules.” 
The posture of the times, I thought. “Yes, use the appeal of anarchy to sell our brand.” Going further I concluded that without rules there can be no game.