Nike sees stock swoosh upward, while Melnyk's video just doesn't do it

Bulls of the Week
For the second consecutive week, “Just Do It” has been among the most bullish rallying cries in North American professional sport.
It made headlines 10 days ago when Colin Kaepernick was unveiled as a key face of the Nike advertising campaign to promote the 30th anniversary of the iconic slogan.The polarized response of the marketplace was punctuated by a few days of social video showing some fans burning their Nike shoes and a $2 billion dip in market capitali