Fear of dying drives bottled water sales: study

A fear of dying plays a role in our decision to buy bottled water, according to a new study from the University of Waterloo.
Researchers found that most bottled-water advertising campaigns target a “deep psychological vulnerability in humans,” possibly leading Canadians to buy billions of litres of water each year despite knowing it may not be good for the environment.
“Bottled water advertisements play on our greatest fears in two important ways,” says Stephanie Cote, wh