B.C. casinos could use loyalty programs to target problem gamblers

Artificial intelligence could be used to identify problem gamblers so casinos can withhold online ads, suggest gamblers take a break or suggest they get help before they reach a critical addiction stage, an artificial intelligence specialist predicts.
“If someone who signed up for the loyalty program is exhibiting signs of problem gambling based on patterns identified in algorithms of problem gamblers who voluntarily self-excluded, you can cut out marketing and communications to that perso