Scared safe: Jarring new SAAQ campaign aims to surprise pedestrians

It’s playful at first: Your body is reflected back at you as a skeleton on a screen set up inside a bus shelter.
Then comes the screeching tires as your skeleton is hurled into the air by a speeding car.
The jarring video using immersive technology at the corner of René-Lévesque and St-Laurent Blvds. Friday was meant to surprise pedestrians as part of an annual awareness campaign by the Société de l’assurance automobile du Québec.
Spokesperson Mario