Jack Todd: This time, Nike is on the right side of history

The slogan is brilliant: “Believe in something. Even if it means sacrificing everything.”
The commercial, using former San Francisco quarterback Colin Kaepernick as a new kind of pitchman for Nike, is both brilliant and courageous.
And it matters. If you don’t believe it, look at Lance Armstrong, who was able to carry on cheating in the face of doping authorities and lawsuits until Nike pulled the rug out from under him. Nike has real power — and this time, the corporatio