Fitness: It's November. Find a tribe and get moving

The fitness industry is capitalizing on the power of working out in a group to improve member retention and engagement. Small fitness studios are finding success within the once dominant big box fitness club industry, suggesting that the fundamental need to belong deserves to be a bigger player in the quest to get more people moving.
Instead of boasting about the number of fitness machines or classes offered, boutique fitness studios invest in community. They believe catering to humans’ in