Don Macpherson: Why 'Bonjour-Hi' matters to the Quebec Liberals

Throw Sun Tzu out the window; in politics, contrary to what the ancient Chinese military strategist says in the classic The Art of War, the battle is no longer won before it is fought. Elections now are decided in the official campaign itself.
For Quebec party leaders, that campaign lasts 33 physically and mentally gruelling days. That’s a long time for them to have to think on their feet under pressure in media scrums, interviews and debates.
But it also doesn’t leave them much time