Don Macpherson: What does Justin Trudeau mean when he's not joking?

So, we are led by a joker. Prime Minister Justin Trudeau says he was just kidding when, on a recent “town-hall” stop in his permanent election campaign, he coined the word “peoplekind” as a gender-neutral replacement for “mankind.”
It’s a plausible explanation, if not entirely convincing to people who didn’t get the joke because it fits in nicely with a certain image of Trudeau as a virtue-signalling male feminist. If it was a joke, it was self-par