C2 Montréal takes brainstorming to new heights

Richard St-Pierre wants to make people a little uncomfortable.
That, says the president of C2, helps ignite the “little spark” of creativity. 
“If you bring people to the limit of their comfort zone, something new will emerge,” St-Pierre said.
Now in its seventh year, C2 Montréal, the business conference created by advertising agency Sid Lee and the Cirque du Soleil, has become known for its “labs” — participative activities, like busine