Brendan Kelly: Arcade Fire's comical guerrilla marketing campaign falls flat

Win Butler is many things. The Arcade Fire frontman is a famous rock star. He’s an intense basketball player. He has written some good songs. Rock critics mostly like him.
But by almost all accounts, he’s not all that funny. Now he’s trying to remedy that last situation and, for the moment, the jury is out as to whether he should try to headline at Just For Laughs next summer.
The rather earnest singer-guitarist from possibly the world’s most famous alt-rock band is belie