As competition rises, plus-size fashion gets more stylish
Plus-size fashion has long carried something of a stigma. It’s been known for unfashionable, utilitarian clothes — products created with a focus on size, not style.
But that perception is changing.
The plus-size apparel market is becoming more competitive, new companies are launching online, American brands have entered the Canadian market and “mainstream” retailers are expanding the plus-size offerings.
That has plus-size brands increasingly competing on style, and
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