Brandy Melville and the rise of the Instabrand - Financial Times

Financial Times
Brandy Melville and the rise of the Instabrand
Financial Times
You probably haven't heard of Brandy Melville, the privately owned fashion brand founded by the Italian father and son Silvio and Stephan Marsan. Those that have are most likely the parents of young teenage girls. Or perhaps you're a 12-year-old girl ...