'Plant-based meat' burger ads trigger complaint from Quebec cattle producers

Canadian cattle producers are calling out a popular brand of veggie burgers for advertising its products as “plant-based meat,” saying that the term is inaccurate and breaks federal rules. The Quebec Cattle Producers Federation filed a complaint with the Canadian Food Inspection Agency against California-based company Beyond Meat. The crux of the complaint: the use of the term “plant-based meat” in recent tweets and promotional material. "It can be plant-based protein, bu