City considers plan to brand CTrain stations

The City of Calgary is looking for an individual who is well-versed in the work that goes into naming rights and branding to help with a proposal that would see business names added to LRT stations. The scheme, which is used in a number of U.S. cities, is intended to be a revenue generator for the city to help balance the 50:50 ratio used to operate the service. “50 percent comes from the taxpayer and 50 percent comes from the user,” says Ward 12 councillor Shane Keating. “If y