Calgary-based creatives trade socks for social media likes

The lifestyle brand and popular pop-up store Pony Friday are offering up 400 free pairs of socks for arts market attendees at the historic St. Louis Hotel in Calgary’s East Village. Pony Friday’s Elise Russell says the rules of the game are simple. “We’re rewarding our customers for being brand ambassadors. They come in, they get a picture with the pony, post it to their social feed, tag us and Market Collective and we reward them with a free pair of socks.” Russell