Hearst Data VP: The Value Of Publisher Data Is Skyrocketing - AdExchanger

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Hearst Data VP: The Value Of Publisher Data Is Skyrocketing
AdExchanger
As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked with maximizing its opportunities. When Harris joined in May, he looked at how Hearst data can be used to create experiences that drive ...