Rebuilding trust with sponsors will be next challenge for Hockey Canada

Hockey Canada’s biggest upcoming challenge could be rebuilding the trust it once had with sponsors, suggested a marketing expert.
The national sporting body had its federal funding restored by Canadian sport minister Pascale St-Onge on Sunday after meeting the conditions it needed to.
Hockey Canada first saw its funding shut off by the federal government, while a number of sponsors have pulled dollars since last May, when it was revealed a woman alleged she was sexually assaulted by eight