Pulling ads from Facebook could force its hand on news deals — if support grows

MONTREAL — Pulling ads from Facebook could prod Meta toward inking deals with news outlets, though more momentum would be needed to push it over the edge, experts say.
The tactic adopted by several governments and companies in Canada this week might force the social media giant’s hand if other countries and corporations follow suit in larger markets, said Sam Andrey, managing director of the Dais at Toronto Metropolitan University.
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