20-04-2024 12:02 via fraservalleytoday.ca

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch. 
They never imagined it would lead them down some of the most powerful political corridors in Canada. 
Mathu and Gordon — Steph & Den, as they’re known online — were among several content creators invited to Tuesday’s federal budget lockup, where they got early access to Ottawa
Read more »