02-08-2024 01:11 via fraservalleytoday.ca

Google to charge new fee on ads in response to Canada’s digital services tax

OTTAWA — Google says it will pass on the cost of the Liberal government’s digital services tax to advertisers.
The company says it will implement a 2.5 per cent surcharge for ads displayed in Canada, starting in October.
A Google spokesperson says the fee is meant to cover part of the cost of complying with the tax.
The tax, approved in Parliament in June, will add a three per cent levy on foreign tech giants that generate revenue from Canadian users.
It’s drawn opposition from
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