Despite striking out on ‘Dragons’ Den,’ Rugby Canada CEO sees upside to TV appearance

While Rugby Canada's pitch for $250,000 for a "one-year premium" sponsorship didn't succeed on "Dragons' Den," CEO Nathan Bombrys says he was happy to make the case for Canadian rugby to viewers across the country.The CBC show was taped on May 17, 2025, as Rugby Canada looked to raise money for the Canadian women's team preparations ahead of the August-September World Cup in England, but did not air until Thursday.
Bombrys was joined on the show by Canada captain Sophie de Goede, teammate Pamphi