McGill drops Heated Rivalry merch — and fans snap it up

For about 205 years, McGill University has built its brand on academic excellence and international prestige. But, lately, it has also found itself leaning into a viral gay hockey romance that has become a Canadian “soft-power moment.” The McGill Campus Store last week began selling a limited-edition T-shirt inspired by Heated Rivalry, the hockey romance adaptation that has become Crave’s most successful original debut and has already been renewed for a second season. The $29.9