Update: Adidas must be more than 'deeply sorry', Quebec language minister says

Adidas’ apology for the comments of a Montreal store manager does not go far enough for Marie Montpetit, Quebec minister for culture and protection and promotion for the French language.
After being silent for two days, Adidas responded to the language controversy that erupted after its Ste-Catherine St. store launch on Wednesday, at which the manager spoke mostly in English after a few words in French to “accommodate the city of Montreal and the French-language media”.
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