Parti Québécois tries self-deprecating humour in new ad campaign

The Parti Québécois has challenges to overcome, but is also able to surprise, says the political party’s latest humour-themed ad campaign.
“What’s the difference between a péquiste and a dentist? There aren’t any! Both are struggling, but are working for your well-being,” is one of the slogans Quebecers will soon be able to read on billboards. Similar slogans can already be found online on the separatist party’s digital platforms.
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