Boeing is sponsoring $2M jetpack competition. Bombardier might be eligible

Imagine, if you will, that you are a Canadian aerospace company in search of a market segment where Boeing welcomes competition. What should you build? 
How about a jetpack?
Boeing has announced it is backing the GoFly prize, which challenges inventors to come up with a jetpack-like “personal flying device” to the tune of $2 million.
That sum will be disbursed across three competition stages. In the first phase, as many as 10 $20,000 prizes will be awarded to the best written re