E-cigarette maker JUUL Labs appeals B.C. court’s class action certification

E-cigarette maker JUUL Labs and tobacco conglomerate Altria Group, owner of Philip Morris USA, are appealing the B.C. Supreme Court’s certification of a class action lawsuit alleging the companies deceptively marketed e-cigarettes as a safe alternative to smoking.
The case was brought by representative plaintiffs Owen Mann-Campbell and Robert Osborn in 2019, one year after e-cigarettes became legal in Canada.
The pair claim JUUL and Altria are liable for negligence, unjust enrichment, brea