Ungava Gin Sorry For Using Inuit Culture To Sell Liquor

A Canadian gin company is apologizing after "crossing an important line" in its use of Inuit imagery to sell liquor.
But Ungava Gin's admission doesn't quite capture the full measure of what's angered Inuit people.
Marketing material from Ungava's Facebook page.A campaign from the company included a video that featured a man chanting "Ungava" in a throat-singing style, and showed Inuit people paddling a canoe through a wintry landscape with polar bears and igloos.
The promotion ran in Europe thr