Gillette 'We Believe' Ad Challenges Toxic Masculinity In #MeToo Era

Two boys roughhouse as a group of dads and other boys watch on, muttering "boys will be boys." A man walking with a small boy witnesses a group of bullies chasing another boy down the street. A mom comforts her crying son as he's cyberbullied for being a "sissy."These powerful scenes of everyday toxic masculinity are just a few from the wave-making new advertisement from shaving brand Gillette that might resonate with parents. The one minute and 48 second spot posted to Gillette's social media a