21-09-2018 17:35 via nationalpost.com

Pot producers are working around restrictive Health Canada guidelines to visually distinguish their brands. Here’s how

Recreational cannabis users won’t lack for choice when the drug becomes legal in Canada on Oct. 17 — but they may find it difficult to tell their options apart.
Strict Health Canada guidelines will forbid any company that sells cannabis from advertising itself too prominently on packaging. Unlike in alcohol retail, where producers have freer reign to incorporate catchy sayings or colourful designs on bottles and cans, cannabis packages will be plain by decree.
Among the specification
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