Canadians are sitting on $16 billion in unredeemed loyalty points

Canadians love loyalty points. They’re just not actually using them.
In fact, a study released this week by Bond Brand Loyalty showed that Canadians are sitting on $16 billion in unredeemed loyalty points. The results also showed that loyalty programs remain one of the biggest drivers of Canadian consumers’ buying decisions. The report used a sample of over 28,000 North American consumers who participated in an online survey that looked at over 400 loyalty programs.
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